In the last few decades, the only ways for businesses to get publicity are by advertising on the traditional media or by sending out press releases to the press. Nowadays, businesses can simply post on social media and reach their target audience by boosting their posts. With social media effectively changing how businesses reach their target consumers, is mass media publicity still relevant?
There are many reasons why you should seek traditional media publicity, both for personal endeavours and businesses. Here are some of the top benefits of press publicity that aren’t offered by social media advertising:
Increases Brand Awareness
Traditional media coverage puts your name out there in front of a larger audience. This can be especially helpful for new businesses or individuals trying to establish themselves in a competitive field.
Builds Credibility
While you can advertise your products or services independently on social media channels such as TikTok and Instagram, being featured in a trusted media outlet lends legitimacy to your work or organisation. People tend to view things they see in established publications as more trustworthy.
Reaches New Customers
The media can target specific demographics, allowing you to connect with potential customers you might not have reached otherwise. Furthermore, there may even be other audiences beyond your intended demographic who may be interested in what your business has to offer. Traditional media publicity allows you to cast a wider net in your marketing effort.
Boosts Online Presence
Media coverage often appears online, which can improve your website’s search engine ranking and drive more traffic your way. You can also leverage media placements on your social media as a way to complement your digital advertising efforts.
Helps You Become a Thought Leader
Being seen as an expert in your field can be a valuable asset. Traditional media coverage can position you as a leading authority on a particular topic. Seek the opportunity to offer your expertise in the media by writing a magazine/newspaper column, becoming a guest in a podcast or writing a regular guest blog post. All these can help increase the trustworthiness of your brand and expertise.
Conclusion
Regardless of the changing trends, we still can’t quite get rid of the weightage that the traditional media possess in dictating brand authority. There’s a reason why authors still strive to be on the New York Times bestseller list — the accolade carries much weight and says a lot about one’s reputation.
Need help positioning your brand in the traditonal media? Get in touch with us via WhatsApp today or email us directly at hello@kookiePR.com.
There are many reasons why you should seek traditional media publicity, both for personal endeavours and businesses. Here are some of the top benefits of press publicity that aren’t offered by social media advertising:
Increases Brand Awareness
Traditional media coverage puts your name out there in front of a larger audience. This can be especially helpful for new businesses or individuals trying to establish themselves in a competitive field.
Builds Credibility
While you can advertise your products or services independently on social media channels such as TikTok and Instagram, being featured in a trusted media outlet lends legitimacy to your work or organisation. People tend to view things they see in established publications as more trustworthy.
Reaches New Customers
The media can target specific demographics, allowing you to connect with potential customers you might not have reached otherwise. Furthermore, there may even be other audiences beyond your intended demographic who may be interested in what your business has to offer. Traditional media publicity allows you to cast a wider net in your marketing effort.
Boosts Online Presence
Media coverage often appears online, which can improve your website’s search engine ranking and drive more traffic your way. You can also leverage media placements on your social media as a way to complement your digital advertising efforts.
Helps You Become a Thought Leader
Being seen as an expert in your field can be a valuable asset. Traditional media coverage can position you as a leading authority on a particular topic. Seek the opportunity to offer your expertise in the media by writing a magazine/newspaper column, becoming a guest in a podcast or writing a regular guest blog post. All these can help increase the trustworthiness of your brand and expertise.
Conclusion
Regardless of the changing trends, we still can’t quite get rid of the weightage that the traditional media possess in dictating brand authority. There’s a reason why authors still strive to be on the New York Times bestseller list — the accolade carries much weight and says a lot about one’s reputation.
Need help positioning your brand in the traditonal media? Get in touch with us via WhatsApp today or email us directly at hello@kookiePR.com.
